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    Floral design for corporate and brand events in Italy

    I am Federico Gasparrini. For corporate and brand events in Italy, floral materials offer a way to interpret an identity through lines, proportions and presence in a space. My contemporary floral design research is rooted in ikebana Sogetsu practice.

    Floral study with crossed green stems, wire mesh and orange and pink flowers in a white vase
    Composition study: stems, wire mesh and orange and pink flowers. An exploration of materials and space, not documentation of a completed corporate event.

    Interpreting an identity

    The conversation begins with the character of the brand and the occasion. Colour, materials and compositional rhythm become choices that relate to the place and what the event seeks to communicate.

    Dinners, presentations, gatherings

    A dinner, a presentation and a corporate gathering call for different considerations. I look at tables, meeting points and how guests move through the setting: a composition can welcome people, accompany a conversation or give presence to a particular part of the space.

    A shared floral direction

    To begin, tell me about the event, place and date, alongside the identity you want to express. These details give us a basis for defining a floral direction: a relationship between materials, proportions and space that connects with the guest experience.

    Explore the studies in the archive

    Tell me about your event

    What is the occasion, and where and when will it take place? Describe the brand, setting and experience you imagine for your guests.

    Tell me about the project